About Guy
Three decades of commercial expertise in expansion.
I have spent more than 30 years generating commercial growth across publishers, digital media, AdTech, agencies, consultancies and enterprise software.
Commercial depth
Experience across established enterprises and businesses pursuing growth.
I have held commercial roles in listed global enterprises, rapidly growing companies and earlier-stage businesses. Some offered established sales models; others required opportunities to be constructed and proven.
That experience brings practical judgement about what a business can execute, where external capability creates leverage and when an opportunity justifies further investment.
Partnership work
Constructing value that both organisations can commercialise.
I have worked with global systems integrators, consulting firms, performance agencies, technology companies and major brands to define mutual value, construct joint propositions and create new routes to market.
Having worked on both sides of vendor and agency relationships, I understand what each organisation must contribute, what the proposition must solve and what evidence is required before a route can scale.
The relevance
Judgement to identify. Expertise to construct and commercialise.
The work is not partnership activity for its own sake. It is the disciplined conversion of complementary strengths into commercial opportunities that the existing team can own.
That combination of judgement and practical execution is what I bring to every engagement.
I bring the judgement to identify the opportunity, the experience to engage the right partners and the expertise to construct a commercially credible route the business can qualify and scale.